More Suitcases = More Wine Sales
Our goal is to provide products that people love and use in their daily life. At your request, we fulfill orders to your need along with custom logoed plates upon order. We want to help you use the suitcase to sell more of your wine, because that’s what’s most important. The ideal way to sell the FlyWithWine suitcase is to show people that while it’s a product separate from wine, it’s also an experience unique to wine lovers.
Give them the facts
The VinGardeValise® has many features that help it sell itself. Here are some great ones:
- Out of town guests want to buy wine but don’t want to pay for shipping, or your guest can’t carry a case of wine around for the rest of their day – the suitcase alone solves this!
- Does your guest want magnums or other unusual bottle sizes that are hard to travel with? Custom inserts fix that!
- Your visitors are concerned about traveling in the heat – the chiller sheet is the answer to maintaining your wine’s integrity while traveling year-round!
- A visitor really loves your winery – the custom plate is already attached, and now you have a wine-loving brand ambassador.
It's all in the Display
How you display your suitcase is an easy way to spark an interest in people visiting your tasting room. Too often the suitcases get rolled into a corner or under a bar, where it blends into the background. You have to look at the suitcase as less of a separate product to sell and more of a tool to sell wine.
First and foremost, open up that suitcase. Lay it out on a table or upright on a shelf, and fill it with your wine. Making the suitcase a part of your tasting room erases any mystery as to what it is, and putting your bottles inside makes the suitcase an accessory special to your wine.
Highlight the Main Attraction
Your tasting room guests are here to enjoy your wine and to learn about your winery’s story, so the VinGardeValise® should be a perk to their visit. There are so many ways to incorporate the suitcase into your wine sales. One example is if a guest signs up for your wine club, offer them 15% off of the suitcase as a thank you. Another idea is to mention to your guests during a tasting that if they take home 4 or 6 bottles, you’ll give them 20% off a suitcase.
At the end of your guests’ experience, the suitcase should be a convenient and fun offer they take home from visiting your winery. Your wine steals the show, and the suitcase is a supporting role.